In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding on a pink hoverboard, Michael J. Fox made them the most famous shoe never made.
Over 15 years later in 2005, Tinker’s attention was caught by an online petition asking that the shoes come back. With no mold and nothing but an original prop shoe from the film, Tinker and footwear innovator Tiffany Beers began rebuilding the MAG from scratch. It would take six years, three restarts and many thousands of hours. But when it was all said and done, the shoe was a perfect replication of the original and the true predecessor to the 2015 power-lacing Nike MAG.
And with your help, the proceeds of these shoes will help erase Parkinson’s from existence. Only 1500 pairs will be made and starting on September 8th, 150 pairs will be auctioned off every day for 10 days.